Super Bowl to Fashion Week

Fashion and technology have always been synonymous. Although one might move faster than the other, for Wearable Experiments one needs the other to survive. Last week we launched our Fan Jersey (USA) at Super Bowl 50 in San Francisco, California. This event is one of the most fashionable events on the US social calendar. Beyonce performed and we presented to everyone from the professional teams to the crowds at the Bud Hotel.

Super Bowl 50 is the week before New York Fashion week, and on Feb 9th Wearable Experiments won the Wearable Award at Show Room Prive in Paris.

The rest is history! And fashion week continues...

CES 2016: Empowering the Millennial Woman

Refinery29 reaches more Millennial women in the US than any other platform. With this in mind we created the Dreamers' Suite at CES. We designed the space to feature products that spoke to a millennial woman and the dreams she is aspiring towards. In order to do this, Wearable Experiments curated the space with the 5 senses in mind. In order to create meaningful memories, you must attempt to “play” with the senses.

We:eX co-founder Billie Whitehouse testing Archetypes customizable fragrance.

We:eX co-founder Billie Whitehouse testing Archetypes customizable fragrance.

 

Millennials have matured in an age where seamlessly integrating tech into everyday life is a natural occurrence. Particularly for the millennial woman, these advancements help mobilize her world, shaping everything from the clothes they wear to the food they eat, to the home they create. To this end, the products we curated in the suite spoke to those needs, creating a dream apartment suitable for functionality and style. 

Stay stylish while keeping juiced up: these Rebecca Minkoff bracelets transform into portable chargers for your phone. Also pictured: Mira Fitness bracelet monitors and tracks healthy activity with its sleek design.

Stay stylish while keeping juiced up: these Rebecca Minkoff bracelets transform into portable chargers for your phone. Also pictured: Mira Fitness bracelet monitors and tracks healthy activity with its sleek design.

Enjoy a quiet night's sleep with Nora - a smart pillow expander that activates when you snore. 

Enjoy a quiet night's sleep with Nora - a smart pillow expander that activates when you snore. 

Click & Grow is a countertop gardening system that allows the organic food connoisseur to grow vegetables right at home. 

Click & Grow is a countertop gardening system that allows the organic food connoisseur to grow vegetables right at home. 

Eight uses smart sensors to analyze temperature conditions for the perfect night's sleep. Spire, is a tracker of your emotional state.

Eight uses smart sensors to analyze temperature conditions for the perfect night's sleep. Spire, is a tracker of your emotional state.

The Avano precision cooker will ensure food is always cooked to the optimal temperature. 

The Avano precision cooker will ensure food is always cooked to the optimal temperature. 

Keyrious: Surprise a loved one with hidden clues locked away to reveal dream surprises. 

Keyrious: Surprise a loved one with hidden clues locked away to reveal dream surprises. 

Romy FIGURE is your very own at-home beauty consultant, formulating with real-time serums that correspond with your skin's immediate needs. Also pictured: Nails inc spray-on nail polish creates a professional style manicure while saving you time. 

Romy FIGURE is your very own at-home beauty consultant, formulating with real-time serums that correspond with your skin's immediate needs. Also pictured: Nails inc spray-on nail polish creates a professional style manicure while saving you time. 

Misfit's Shine2 allows you to monitor it all: From tracking sleep activity, to fitness progress - and even recording daily meals. 

Misfit's Shine2 allows you to monitor it all: From tracking sleep activity, to fitness progress - and even recording daily meals. 

The smart Q watch and rose gold bracelet from Fossil are designed to keep you stylish and connected.

The smart Q watch and rose gold bracelet from Fossil are designed to keep you stylish and connected.

Archetypes fragrance appeals to your custom personality traits; Swarovski's Unseen skull cap tracks and measures your brain activity. 

Archetypes fragrance appeals to your custom personality traits; Swarovski's Unseen skull cap tracks and measures your brain activity. 

The Current Residents uses 3D printing technology to produce statement jewelry.  

The Current Residents uses 3D printing technology to produce statement jewelry.  

The intelligent sleep mask from Neuroon uses biometric sensors to improve your sleep patterns. 

The intelligent sleep mask from Neuroon uses biometric sensors to improve your sleep patterns. 

MAS Holdings, manufacturer that specializes in conductive pathways and making technology soft.

MAS Holdings, manufacturer that specializes in conductive pathways and making technology soft.

Billie Whitehouse displays Thinx, underwear designed to keep you fresh and sanitary. 

Billie Whitehouse displays Thinx, underwear designed to keep you fresh and sanitary. 

Francis Bitonti uses 3D printing technology to re-imagine fashion in the digital era. 

Francis Bitonti uses 3D printing technology to re-imagine fashion in the digital era. 

Stay gluten-free with Nima's portable gluten sensor. 

Stay gluten-free with Nima's portable gluten sensor. 

Stay charged and well-connected while traveling with Away's smart carry-on luggage.  

Stay charged and well-connected while traveling with Away's smart carry-on luggage.  

Behmor connects to your phone to brew the perfect cup of coffee to satisfy even the most discerning java snob. 

Behmor connects to your phone to brew the perfect cup of coffee to satisfy even the most discerning java snob. 

From left: Solencia's Lucy follows the sun to always keep the room lit. With Root's indoor growing system, you'll never worry about neglecting plants again. 

From left: Solencia's Lucy follows the sun to always keep the room lit. With Root's indoor growing system, you'll never worry about neglecting plants again. 

Swarovski partnered with Frends to create head phones.

Swarovski partnered with Frends to create head phones.

Tink dress by Studio XO, Richard Nicol and Disney 

Tink dress by Studio XO, Richard Nicol and Disney 

Breakfast in a pinch: print the perfect pancake with Pancake Bot. 

Breakfast in a pinch: print the perfect pancake with Pancake Bot

We:eX was thrilled to reveal the launch of our latest product, Nadi - form correcting tights designed to encourage optimal alignment. Also pictured: Muse's brain sensing headband for meditation. 

We:eX was thrilled to reveal the launch of our latest product, Nadi - form correcting tights designed to encourage optimal alignment. Also pictured: Muse's brain sensing headband for meditation. 

The companies in the suite were selected because they personalize technology, thus creating relationships with their audience by making it a part of their everyday lives. 

Technology where the human body is the interface!

"All myths, he argues, illuminate layers and dimensions of existence that are often missed by our narrow human vision." 

The Power of Conversation: A Lesson from CS Lewis and JRR Tolkien

We are looking into the layers of communication beyond human vision.

We want to say a massive thank you to everyone who helped with our weekend experiment in September!  @rekorderligusa @polarseltzer @chambordchannel & 

@juicepress.

 

It was fabulous working with  @thehighlifeproductions and @lealzie in suuch a sensational space @thinkriseny #riseny

There is a yin and yang with all energy and matter, movement and stillness, push and pull. When it comes to validating a product or idea there is a push and pull between what you think is right and what people actually want, so we like to go to the community first with some of our ideas. We don't want to be distracted by technologies but we KNOW we want to have them. Here are my 5 tips to curing your addiction to your smart phone as seen in Refinery 29.

Is there such a thing as soft and feminine Technologies?

This is our question that we have been posing at global conferences around the world. Recently we were in Palo Alto with this question at the Institute For The Future, in Toronto for WEST Conference, Berlin for IFA, Financial Times Conference New York and WIRED UK and we must be doing something right because we were on the cover of Retail Detail Magazine. 

Thank you for being involved in our research into soft and feminine technologies. Male or female we are made up of male and female energies and hormones. We want to know when and how you want to use soft and feminine technologies?

What have we found out?

You are extremely active, not everyone has assistance, you spend a lot of time and money on your technologies and on your bodies.

Our results came from all over the world!

Most of you are not part of the "quantified self" movement nor do you have to be! You care about form and you seek relaxation and presence. 60% of you that are wearing some kind of tracker, believe it is accurately quantifying your life.

Why do we care?

Technologies have yet to use the skin as a soft and feminine interface. This is what Wearable Experiments does! We are a technology company that wants to allow technologies to interface with humans in the most unobtrusive way. Our journey began with Fundawear, an intimates product that transfers touch for long distance couples, we then took this expertise in touch and translated it to fans, connecting them to the emotional feedback of their favourite team with the Fox Alert Shirt. Over the last year we have been experimenting with the technologies that speak to the elements that make us truly human; intimacy, self awareness and entertainment. Our unique combination of software and “hard”ware has allowed us to create an interface on the body. This is not the quantified self, this is the exploration of self!

 Quantified Self as written for SMG Technologies 

“The unexamined life is not worth living”.

The Socrates quote is one of my personal favourites. It is the mantra that led me to the quantified self (QS) movement back in 2011. I have always been impressed by self-aware people and therefore it was easy for me to relate to QS ways of thinking.

The idea of quantified self refers to the counting and assessing of all daily activity to get a better understanding of who and what you really are. The idea is to look at every aspect of your life and there is no doubt some of the things you discover will scare you. You must assess things like how much TV you watch, how much time you spend looking into a mirror or how dependent you are on your smartphone. One popular manifestation of the QS movement is to track the number of steps you have taken in a day, for instance.

It goes without saying that times are changing and I firmly believe that you simply can’t expect a long and full life without working for it.

However, in the age of QS maybe we should be examining the examiners more closely?

One of the major issues arising for QS is that 90 percent of all data visualisations on the internet are false, skewed or simply wack.  As much as I love a good statistic, I now say most of them with a hint of jest. So I believe we should take a more concerted look at the stats we are being presented and what data is being measured.

Numbers are themselves only symbols of something far more complex. There are a lot of companies that only offer consumers the end data and in most cases it comes from one source. What is needed for the QS movement to be truly successful is software that sits between the data and the visualisation.

These products will change the way we look at ourselves as individuals and the world around us for the better. In order for them to take hold, however, the mass-consumer mindset needs to develop. The general public need to be made more aware of how every element of life affects human performance, whether you are a shop-keeper, a tradie or banker. We can all learn more about our own health and wellbeing and in learning more we’ll be able to lead healthier lives.

So, that brings me to the question – is ignorance bliss? I don’t think Socrates would agree and nor do I. If what you don’t know can’t hurt you, then what you do know has lots of room for interpretation. The interpretation is dangerous.

There are so many ways to gather data; so many products that claim to do different things, so how can you be sure of who to trust? How do you know the information you’re receiving is the best fit for what you’re trying to achieve?

This is where I get excited because in order for us to get a better understanding of what we’re trying to achieve and what data is being captured, we must look to wearable technology. No, think beyond the gimmicky watches or bands or anything that is solely wrist based. They have their use, absolutely. But they are not the be-all and end-all.

As the founder of and chief designer for Wearable Experiments I have to care about data more than any designer has ever cared before. I have to care about the accuracy, the safety and the meaning behind wearable technology data.

I am doing everything to look beyond what is already being quantified – heart rate, skin temperature, oxygen levels – and try to find ways of going deeper. For instance, we are yet to discover a non-intrusive way to quantify hormones. Your body is affected by these unknowns every minute of every day but the general awareness of how these affects present themselves is exciting.

I’m not saying it’s an easy task, there are some enormous variables in the equations, but it’s the kind of level I think we need to go to. One day I would also love to see the addition of emotional intelligence to this data. Going this deep will allow us to eventually democratise the data.

I don’t believe everything I read on the internet so take this with proverbial grain of salt – in the next five years more sensors and trackers will be produced than babies born…! The world is moving towards a universal acknowledgment of quantified self. From my perspective, more needs to be done in order to truly understand the data and to truly make the QS movement worthwhile.

It is that very notion which underpins my excitement for working with SMG Technologies. SMG has created an innovative and advanced product that offers a level of insight on data from multiple platforms that, in my opinion, is unrivaled globally. And I am not alone in that thought. The sports-specific product, SportsMed, for instance is used by some of the world’s best athletes and teams including Ellyse Perry, the Queensland Reds and West Ham United F.C. SMG has taken the learnings from the sports fields and created products for a whole range of industries including insurance, education and health.

So, keep your eyes peeled for the innovative companies that are leading the way in creating the next wrung of wearable technology and predictive analytics software. If your immediate thought is “why would anyone ever need that?” It’s most likely something you should take another look at!


 

The summer of wearable technology and sensory design.

“The year has been nothing short of an emotional roller coaster. We have come to realise that our emotions are an enormous part of our design process. We design for them and with them. This may seem obvious, however our experiences of the last 3 months have taken us all over the world to discuss why sensory and emotional technology is so relevant not only to fashion and design but also to all aspects of our lives.” Billie Whitehouse, director & designer, Wearable Experiments

Wearable Experiments has been working on some serious manufacturing over the last three months. Our vision is to make technology invisibly integrated into our clothing. This allows for a seamless experience from the skin. Our future back mentality has allowed us to travel to Antwerp in Belgium to present for Retail Detail and the Belgian Fashion Congress. Billie Whitehouse was interviewed inside The Loop, the future of retail; looping from in home experiences to in store and mobile e-commerce. Kanaal Z interviewed Billie on Belgian TV after her presentation to the major players in Belgium’s fashion capital.

Cannes Lions 2015 saw Wearable Experiments on stage at Le Palais with Emily Baltz, artists and sensory story teller, and Sophie Kelly, CEO of The Barbarian Group. They shared their tips and insights into stretching creativity. 1) talk to strangers 2) do something awkward everyday 3) watch people 4) be insatiably curious 5) go to bed with dead people (aka books) 6) LOVE the people you are designing for 7) If by the time you release you are no longer embarrassed by the product, you waited to long!

Forbes was kind enough to include us in their key learnings from Cannes Lions 2015.

We have been getting out of our creative comfort zones! And we have just released a new product.

The NL Fan Jersey is for the Ladies Rugby 7’s. This was showcased at Cannes connected Athlete panel at the Carlton. It is the latest in sports technology that goes beyond quantification and into entertainment in the fourth dimension. The emotions and action of the game is replicated into the chest of the fan jersey through haptic feedback motors. The remote connection is powered by Bluetooth Low Energy that communicates with the custom software.

Where: The shirts will be showcased in The Hague at The Store of The Future in collaboration with Q and A Research and EY commencing June 23rd.

“We believe this is the future of sports entertainment. And so we believe this should be a part of the store of the future.”. Frank Quix

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This collaboration is important for female sport, with the rise of female empowerment comes the celebration of technology and emotions. This technology is about the emotional connection between sports athletes and fans. “Sports are emotional, we created The NL Fan Jersey for the ladies rugby 7’s team to affect your emotional experience of the game. This is achieved through designing the experience for your senses. Sensory experiences are the future of sports entertainment.” Billie Whitehouse Director & Designer, Wearable Experiments.

Billie presented a keynote to Microsoft in a private event that overlooked the bay of Cannes. Wearable Experiments have been working towards building a community around mindful technologies that go beyond quantification and into augmented experiences. 

PS Swan goals being met at R29 Villa!

PS Swan goals being met at R29 Villa!

2015 Hey Whats Up!

The time for wearable technology and brands is now!

This is the year of Wearable Technology and finally the brands are on board. Levi's and Google, Tory Burch and FitBit, Rebecca Minkoff, Tag Heuer and Android,  only validates what the New York Times said about Wearable Experiments. 

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2015 has been running full steam ahead.

Behind close doors we can tell you that we are in the middle of a production run for one of our biggest clients. We are making our electronics thinner, softer, smaller and more easy to use than ever before. We are constantly working towards making our electronics invisible inside our garments.

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While managing these production runs we have managed a few different lines of work and promotion.

In February we hosted a workshop at Stanford's D.School for the TEI Conference.

The “students” were the likes of Intel, Samsung and Google. It is such a pleasure to present on the importance of design to companies leading the way.

Innovation across fashion, beauty, lifestyle and sports is our expertise. We hosted the Future of Beauty with Refinery 29 for the Neutrogena Innovation Summit. We included companies such as FaceCake, Samsung, Microneedles, Illumask and iGrow. Refinery 29 are working closely with our team in New York to elevate the voice of Wearable Experiments to millennials.

 

I presented in front of 500 people at the Brite Conference at Columbia University. Post the presentation Forbes Magazine compared We:ex to Steve Jobs and Jerry Seinfeld. “Serenity Now!!!”

I spoke before Steve Wozniac at the WorldWebForum in Zurich. Where we met with Hugo Boss, FIFA, Cisco, Synergy and Densu Aegis about how to build the Alert Shirt for Soccer, Rugby and the Olympics.

At SXSW we presented on the future of textiles with Outlier’s Abe Burmeister, Rebecca Pailes-Friedman from Pratt Institute and Colin Nagy from Barbarian Group. Softness and drape are the most important parts of designing with electronics. We are excited about the future of these industries combining. Entrepreneur mag summed up our panel here.

 

We also discussed data, sports, health and fitness with Visa, Under Armour and My Fitness Pal. In March we presented on the future of fan engagement at the Business of Sports Conference.

In other events…

In April we hosted a wearable technology workshop with PSFK. See details here.

In May we journeyed to Miami's Emerge Americas, to San Francisco for the Event Marketers Conference and to Amsterdam to work closely with the Female Netherlands Rugby Team.

This June we will be presenting at the Cannes Lions with Barbarian Group and many more exciting stories to come...

 

NYFW

The week that was!

The Moncler Grenoble SS15 show has got our hearts melting, showcased during Valentines Day the highly dramatic performance is very reminiscent of our NAVIGATE Story in collaboration with the UNLIMITED MAGAZINE

.https://www.youtube.com/watch?v=1bAM_M4zcPs

Fusing sport, tech and fashion!

The Tommy Hilfiger SS15 show looked more like a Super Bowl stadium rather than a catwalk show, complete with the white marked astro turf, bright lights and big screens. The youth centric collection had models decked out in edgy American Football inspired outfits. The highlight being of course the high tech playback screens to capture the energy charged runway show.

 

Still excited by some super charge!

Tommy Hilfiger's recent collaboration with solar power manufacture Pavillion, has gotten us excited about the future of Wearable Tech in high fashion garments. The launch of two jackets one for women and the other for men, has allowed 'fashion conscious' user the ability to charge their portable devices on the go! The removable solar panel of the jacket is not only a more efficient way of charging your devices but a step towards a sustainable future.

Rebecca Minkoff's affordable high tech fashion bracelets were made in collaboration with tech-savvy case maker CASE-MATE. The careful consideration of design is the only way to approach wearable technology. This accessory is designed for those of you that need a way to discreetly charge your phone during dinner.

We shared a panel at FashionTech NY with WGSN and the Rebecca Minkoff team to discuss the future of technology and fashion.

We attended the opening of the new Fendi Maison on Madison Ave. The pastel colours pulled at our hearts while Karl Lagerfeld brushed past us in the crowd. Follow Instragram: @BillieWhouse for the personal photographs. 

We:eX at CES 2015

"The distinction between past, present, and future is only an illusion, however
persistent. Time is not all what it seems. It does not flow in one direction, and the
future exists simultaneously with the past."

Albert Einstein

During this year's CES, our co-founder Billie Whitehouse has collaborated with Refinery 29, and helped curated a high-tech apartment for the millennial women. 

The millennial woman is a digital native. Technology is her must-have accessory. She leverages it for just about everything, and relies on it to navigate, live and share her life.

CES is the world’s gathering place for all who thrive on the business of consumer technologies. And, with over 3,600 exhibitors, the show hosted 170,000 guests. Refinery 29 and Billie Whitehouse personalized technology for clients who understand the evolution of our world.

We've partnered up with more than 20 different IoT, wearable and fashion tech brands. Together, we've filled the apartment with technology that not only quantifies but also enables. We turned a connected home into an ambient home. 

Caeden headphones (left), Pono music player (right)

Caeden headphones (left), Pono music player (right)

Sen.se Mother cookies

Sen.se Mother cookies

Samsung Gear VR and Galaxy S5

Samsung Gear VR and Galaxy S5

Edyn smart garden sensor

Edyn smart garden sensor

The Navigate Paris by Wearable Experiments

The Navigate Paris by Wearable Experiments

Altruis by Kovert Design (left), Shine by Swarovski and Misfit (middle), Ringly (right)

Altruis by Kovert Design (left), Shine by Swarovski and Misfit (middle), Ringly (right)

LED Facemask by Chromat

LED Facemask by Chromat

Fish Feeder, assembled with LittleBits

Fish Feeder, assembled with LittleBits

Withings Aura

Withings Aura

Partners: Sen.se MotherKeen HomeWithings AuraDrop kitchen scaleAugust Smart Lock, Edyn,littleBitsPonoMeuralMisfitKovert DesignRinglyLog(me),  Wearable ExperimentsMoto 360Intel MicaSamsungLeohtVensetteChromatA.DayDear Kate, Shoe of PreyKit and AceCaeden and Blaze Bike Light.

Overview of the CES showfloor:

TVs: 8K is replacing the 4K. The Quantum-D0t is replacing the OLED. With images becoming more life like, there will be no room to cut corners in content production.

Wearableswearable makers are taking design and fashion partnerships more seriously to increase adoption. We are also seeing smart clothing products, beside the armbands.

Smart Home: The space is becoming more saturated than ever. Smart gardening is a niche area that continues to enchant us.

Drones: these little flying robots are now easier to control, have a longer flight time, and are even able to follow you around or take selfies for you.

Automotive Tehnologies: DATA DATA DATA DATA! The cars will be sentient and self-driving. We look forward to more tech for the drivers.

Chargeability: Companies like 
StoreDot are working toward faster charging solutions. We cannot wait for a cordless future with wireless charging EVERYTHING.

Image-capture: 360 degree cameras will make the creation of VR content so much easier!

Nostalgic technologies reinvented: products such as the mini printer by Zuta Labs has redefined many old product categories at CES.

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"The human spirit must prevail over technology."

Albert Einstein



(All photo credits go to Refinery 29)

From Paris to Hong Kong to New York

"We know that in September, we will wander through the warm winds of summer's wreckage. We will welcome summer's ghost." Henry Rollins

In the past few weeks, in the wake of Summer, Co-Founder & Designer Billie Whitehouse has travelled throughout Europe. In Amsterdam Billie presented at the Retailer Of The Year Award, Netherlands. The global community of designers and technologists alike understand how the future of retail will be changed by this emerging industry. 

Ykone invited Billie to speak at the Flow Conference during Paris Fashion Week, to talk about what it mean to design for humans in a digital age. This luxury conference put Wearable Experiments on the stage next to speakers from Marc Jacobs, Paule Ka, Chopard and Porter Magazine.

The Navigate Jacket was also featured in the Connected Objects Magazine. The full page spread of the "Sydney Navigate" was a pleasant surprise to Billie.

Ben Moir, Co-Founder and Technology Director spoke at TEDx Macquarie University Event, telling the story of our journey since the beginning of Wearable Experiments. 

His journey took then took him to Hong Kong, where he was invited as the keynote speaker for Cyberport's "The Billion Dollar Wearable Technology Industry" speaker series, and gave a special 1-hour presentation. Ben also got caught in the middle of the Occupy protests. Although getting around the city was tougher, Ben got the chance to observe and mingle with the locals. 

Back in New York, Stanley He our presented at SeatGeek's On Deck Conference, an event focused on technology in the sports industry. This opportunity was special to Stanley because it was the first time he presents in front of the crowd after graduating from college.

During the presentation, Stanley shared his experience as a sports fan and as an athlete. He expressed his amazement on how sports have the power to bring people close together, and shared the many lessons he learned about people and teamwork through sports practice that transcended into his career life. His presentation was a hit with several conference panelists.

We are honored and grateful to be recognized by many people and given the chance to tell our stories. And behind each opportunity we get to present on stage, there are countless all-nighters and hard work. September was a great time to travel. But for October, we must get back to the hustle. 

 

New York Fashion Week

During this past Fashion Week, we teamed up with QDesigns and Kovert Design and organized a gathering/conversation around wearable tech for the NY fashion and tech community. The three companies collaborated because we belief in the same design philosophy: making technology invisible, and its experience as human as possible. 

#nakedinthenet

#nakedinthenet

We'd like to thank our wonderful sponsors at WeWork, SVEDKA, and Rekorderlig USA for making the event possible.

Last Wednesday, we showcased the Alert Shirt and Navigate at the Zero Power Smart Fashion exhibit and symposium. We saw many exciting works in the WT space, including wearable devices that harness electricity from body heat and research on the process of dyeing battery into fabrics, making our body a power generator and our clothing a capacitor. Even though it will still take some time for these technologies to be consumer ready and be built into a meaningful experience, we are excited to see what's ahead. 

From here on out, we will only be seeing more technology at future Fashion Weeks. The two industries will have to embrace each other more than ever now. The tech gadgets will need to get in touch with aesthetics and people's emotions to win the hearts of fashion conscious consumer. And design companies will need to figure out their role in the tech ecosystem.

That being said, the Apple Watch has taken a giant attempt to marry fashion and technology. Regardless of the mixed opinion toward Apple Watch, the tech giant has become the host of the arm party. In short it is simply a better watch than most available in that range and allows for a lot of flexibility. The UX, social games and basic car/home/office interactions will of course be the best in show.

Fashion Week may be over, but the time for wearable technology is just getting started.

The We:eX EQuation

A special look at our recent Hack-a-thon at Red Bull Studios in New York City, where we invited creative technologist to play with our latest haptic affair.

Special thanks to our sponsors RF Digital, Red Bull Studios, Sexy Pop Popcorn, and Rekorderlig USA for making this event possible!

Thank Ross Asdourian for helping us documenting the entire night and making this video.

We:ex Hackathon: Designing for Humans in a Digital World

By: Navriti Sood


Silicone putty, modeling clay, popcorn and a handful of entrepreneurs were some of the ingredients that created the playful vibe of our hack-a-thon last week.

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A coveted group of creative thinkers gathered around the cushy couches at Red Bull Studios. A hidden gem in the heart of Chelsea, we walked amongst an art exhibition, a fully stacked sound studio and some peculiar chandeliers with rainbow colored hands.

We asked all our guests to leave their professions at home and come play with us.

The aim of the night was left under cover until Billie announced  the mission: designing for humans in a digital world.

Designing for humans in a world that requires the user to be tech savvy are long gone. Technology has to catch up to our ways of thinking and living.  We love technology but we want to use it without needing to learn a new language. With this in mind, we knew we had to get creative. And there’s no better way to trigger our imaginations than getting back in touch with our inner child.

Shortly after our announcement, everyone gathered around and watched Mariusz Kujawski (@zedancer)  perform a hair raising contemporary dance number. His wavering arms and swerving twists showed off every muscle in the human body-- getting us in the groove of thinking about the human form the remainder of the night.  

Triads of techies and fashion designers circled around lab tables and started playing with the materials. The actual hack will have to remain amongst the floating rope chandeliers at Red Bull Studios.

Baskets of Sexy Pop Popcorn fueled our imaginations along with the exotic tastings of Rekorderlig hard cider sparked laughs and quirky chats.

There was a constant draft of musicians walking towards the green wall that constantly wafted creativity through the space.

One creative technologist from Milk Studios noted that the energy reminded him of the launch of the DOT COM days. A supportive and creative network of intelligent humans who really care about design.

 

"Do you work like this all the time?"  said Matt Lipchutz from Meural

 

With all the light musings and our imaginations running freely, it was hard to take ourselves seriously.

After several glorious hours of play, the winning team was announced--Madison Maxey, Mari Kussman, Daniel Goodwin and Sean Petterson-- a combination of computational neuroscientists, fashion designers and an engineer presented a design that was functional and well thought out. Their design kept the aesthetics of the garment in tact. A mesh of skills we should put together more often!

 

"There is nothing like an evening of making objects and feeling like you accomplished something."

-Maddy Maxey, The Crated

 

Our magical night came together, thanks to Paul Farkas and the supportive network of the wearable tech industry. Thank you to all who came and played with us! This event would not be possible with out out supportive sponsors; RF Digital, Red Bull Studios New York, Rekorderlig USA, Sexy Pop Popcorn, and the amazing team that helped put this together: Osvehanis Diyana, Stanley He and Ross Asdourian.


Vivid 2014

Ben Moir, director and co-founder of We:eX presented at Vivid Sydney 2014.

“[In todays market] even an instantaneous response is too late”

In just over three months we took the Alert Shirt from concept to market, delivering 4,500 jerseys which have inbuilt electronic components but are also comfortable, washable and look good enough to wear out. We had already invested in the R&D and developed prototypes with custom circuit boards, haptic feedback and washable electronics so that when Foxtel’s creative agency CHE Proximity came along with the campaign we were able to respond immediately.

We believe that media consumers today want to be active rather than passive and in this project we saw the opportunity to bring a new level of interactivity to television viewing and create a real point of difference for Foxtel.

The project also aligned really well with the We:eX mission to bring fashion and technology together in new ways to deliver unique user experiences and push the boundaries of human to human connection.

Why This Directionally-Challenged Expat in Amsterdam Needs a Navigate Jacket

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I’m new to Amsterdam, I’ll admit. After nearly a year here I still have trouble blending in, but especially when biking. Coming from San Francisco I was thrilled with the idea of biking on flat land, as opposed to the oftentimes steep hills of San Fran. However, what I didn’t foresee was the often circuitous routes in Amsterdam, which are very un-grid-like, and difficult to navigate.


Thus, I have become “that girl” on the bike with the giant Samsung Galaxy Note in hand, swerving sometimes as I try to navigate my way through narrow canals, and complex routes. This method had been working for me, even despite the annoyance of continually juggling a mobile phone, while balancing on a bike. However, a friend suggested to me, “Why don’t you just turn on navigation, and stick in your earphones?” I thought this plan was rather ingenious, so I decided to try it out. Unfortunately for me, I decided to test this new method on a rainy day when I had scheduled an important meeting.


In Amsterdam the weather is like a perpetual nagging friend. Forget about good hair days, and on rainy days, forget about makeup altogether. On this particular day, it was indeed raining, and I had a long way to bike from one end of the city to the other. I wouldn’t say I left the house looking frumpy, but after about 5 minutes of biking in the pouring rain, I was beginning to look like a drowned rat. I had turned on some Beyonce in the background of my navigation to pump me up a bit thinking, “Ok, so my hair is completely wet, and my makeup is destroyed, but I am a powerful woman. I will rock this meeting!” Just in the midst of my self-pep-talk, that’s when it happened.


I must have been groovin too hard on Beyonce when I hit a pebble in the road, and my insanely large Galaxy Note went hurling through the air, right out of my jacket pocket. I watched in seeming slow-motion as the mobile phone somersaulted into the wet street. Of course, it landed directly in an enormous puddle of rainwater. I skidded to the side, and parked my bike to go retrieve my phone, which now lay in multiple components. Even more shockingly, as I walked the few feet to retrieve it, more bikers ran over my mobile, completely oblivious to it, nearly submerged in the puddle.


After hurriedly putting it back together, and attempting to turn it on, I realized my attempts were futile. The phone was inundated with water, and totally blank. After the obvious first thought of, “Oh God, now I have to buy a new cell phone!”,  I realized, “How am I going to get to this meeting?!”


Directions are not my forte. Having grown up in rural Tennessee, we’d often give directions like, “Past that big oak tree” or “After the blue house”. Needless to say, I was in quite a pickle after the loss of my GPS navigation. I thought I’d wing it, and asked various locals the way to nearby landmarks. But, it was hopeless. First of all, you really can’t rely on human beings to give adequate directions these days. I must have gone in circles for over an hour. And secondly, there is really nothing quite like being lost in an unfamiliar city, on a bike, in the rain. One hour and a half later I arrived to my meeting drenched, and quite out of steam. I’d like to think I still rocked the meeting, but there’s nothing like timeliness to really seal a deal.


Moral of the story: human society is more international than ever. We relocate all over the globe, and have to pivot quickly to make it. Part of this process includes navigating new cities, and potentially using different forms of transportation like biking. We’re also incredibly reliant on technology to help us through these new learning situations. And when technology fails, it can result in disastrous consequences. A Navigate Jacket could have saved me in this situation, and would be useful to me on a daily basis. I can’t imagine being able to learn the pathways of a city without having to constantly check a mobile device, or listen to a bizarre animatronic navigation voice over headphones. The Navigate Jacket would allow me to learn the ropes of Amsterdam’s streets in a natural, and stylish way. I can’t wait for the Navigate Jacket to make its way to Amsterdam! Best of luck!

SXSW 2014

As seen in Oyster Mag

This is our first time to SXSW and first time to Texas. We were invited to speak on a panel called 'Tech Off Your Clothes – The Naked Truth About Wearables.' There is nothing like the amazing amount of diversity that can be found on the streets in Austin during SXSW. Everything from half-naked performers to 3D printed Oreos and old school Texan BBQ. 

The reason to come to SXSW for us (apart from the amazing opportunity to present the new products from Wearable Experiments) was for the people that you connect with while in Austin. Below is Sarah Kunst in custom Texas print skirt and plaid shirt at the Driskill Hotel.

SXSW Interactive, Film and Music programs all cross over at many points. The music performers are the best in the world and it (almost) isn't surprising when you accidentally brush past Lady Gaga.

The best way to get around SXSW is the Pedicab service. My feet were blister-filled from running to and from speakers at different ends of Austin. "One pedicab, one selfie, one unicorn". 

The first few days of the interactive festival were jam packed full of amazing people, parties and then there was the rain. Billie would have complained more however she found this Maison Michel PVC hood at the Refinery 29 party sponsored by Kate Spade and it totally changed her attitude to the rain.

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The interactive festival is not just for loveable nerds. They built an interactive discotecha! What does that mean? It means that the floor plays music to the beat of your step.

The music is on rotation so it is not playing the same jams over and over again! Here Billie is learning how to play the floor!

Sunday brunch during SXSW is a big event. We attended the Crowd Tilt Brunch, the Glam Ladies Brunch and squeezed in an interview with Radio France. I loved these nails and claw rings by a fellow design entrepreneur at the GLAM brunch.

This Sunday was super entertaining. There wasn't one person who wasn't enjoying themselves in the streets of Austin! Gotta love some USA paraphernalia. Gesche Wai-Yi Haas celebrating life and female entrepreneurs at SXSW!

The Havas Panties Party was a highlight of all the parties we attended. Not just because we displayed our Fundawear live. But also the opportunity to have the models 3D scanned! I can't wait to have the 3D model from SHAPEWAYS of the Fundies on Eugenia and Steven. I love collaborating with the 3D community.

Monday 9:30am (a rude time for a panel called Tech Off Your Clothes, if you ask us). We discussed how to make wearables that are designed for comfort, elegance and simplicity. We posed questions like; would you rather a jacket designed by Zuckerberg or fitness trackers by Lagerfeld? And do you really want your knickers hacked? And who owns the data around how sexually active you are?

The premise behind FUNDAWEAR is to bring you closer to your partner when you can't physically be there. Yes, Billie is trying to teach Eugenia how to use the App. Talk about MAWKWARD! (Modern & awkward)

During the week in Austin we also launched the Men's Navigate Jacket. We use tactile communication to allow users to travel map free around a city. Ben Moir was photographed wearing the Jacket for Fleishman Hillard.

We left Austin just before the tragic accident where the driver drove into a crowd of people. Although Austin is filled with sensational culture, art and energy it is always important to be careful, no matter where you are.

At SXSW you need to keep your eyes peeled for all sorts of animal. 

The Austin Amber beer certainly went down a treat after we launched yet another product at SXSW on our last night.

While sitting at a bar in Austin we got the go ahead to release the information about the Foxtel Alert Shirt that we created in collaboration with CHE Proximity. I definitely needed a beer and a digital detox after this week.



Where do you wear your WEARABLE TECHNOLOGY?

If you own wearable technology.... is it a activity tracker that inhabits your wrist?

Last week during all the madness of SXSW we launched a new sports tech product.

It is not an activity tracker. Although we saw a plethora of these in Austin, some which are quite spectacular.

We have collaborated with FOX FOOTY & CHE Proximity to create the ALERT SHIRT!

The Alert Shirt is the ultimate fan jersey. You can now connect with your favourite AFL (Australian Football League) teams physically, emotionally and mentally all with real-time sports data!

Sports have never been more physical “The good thing about this is people at home will be able to feel the impact of what players feel on the ground’”, said Luke Hodge, Hawthorn Football Club Captain

CHE introduced We:eX to the captains of the AFL clubs so that we could test out our wearable tech products for real. (Swooooooon!!!)

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The FOXTEL Alert Shirt allows you to feel these extremes while watching AFL:

BAM!!! - Impact: the shock of a big hit when players collide

POW!!! - Pressure: a thumping heart whenever the game is on the line

ARGH!!! - Exhaustion: lungs burning every time your team puts in a hard effort

Badaboom!!!! - Adrenalin: a rush of blood when your team is on the up

Eeyouch!!!! - Despair: the sinking feeling of every costly mistake

 

We have built this language around the experiences in the game. This is transmitted via a Bluetooth module built into the electronics inside the shirt and communicates with the companion smartphone app.

This is just the beginning of the wearable technology market. Wearable Experiments turned this project around in a teeny tiny time frame. We work hard and fast and for the love of the future.

Get your Alert Shirt HERE

 

Behind the scenes.